Give Me 5 Minutes And I Will Make You a World-Class Writer

If you are reading this right now, you either clicked on that title because you were curious OR you actually thought you could become a world-class writer in five minutes.

We’ve all seen them. Those obnoxious, yet oddly compelling blog titles that tantalize us until our fingers can’t resist the dreaded, but desired click.

We know it’s clickbait but the suspense is too much to resist.

I can lose weight by not exercising? I can learn how to play the piano like Mozart in 45 minutes?

If it’s too good to be true, it is, but we want to be wrong.

If you are on the content creation side of this and you are trying to attract more eyeballs to your brand’s blog, clickbait is not the way to go. It’s outdated and it’s just ethically not right.

Today’s savvy internet users are catching on to the hype and they aren’t buying it anymore.

Titles like this…

Give Me 10 Minutes And You Will Be An SEO Master

If You Can Write at a 7th Grade Level, You Can Write a Bestselling Book

The Top 10 Secrets to a 10-Minute Six Pack

                      

The Real Issue

The real problem with clickbait is not title–it’s what comes after (or doesn’t .

The content in the body of a blog post can never satisfy titles like the ones above because these titles are misleading. When there is a mismatch between the title and the content, you failed in your content creation methods.

You want clicks? Well, clicks are just clicks. They mean nothing unless you are only pining for a click. If so, clickbait away.

But I see titles like these on company blogs and professional articles, and that’s when I get concerned.

If you are trying to get leads with your blog, you need high-value content. Not a “top 10” list or a “5 ways to get popular online” blog post. Listicles are okay once in a while but I’m talking about actionable, problem-solving, compelling, transparent, authentic content.

Few companies post this type of content but it’s necessary to stand out and draw an audience to your brand.

A good title generates interest and compels reader to want to read more. I have no issue with this as it encourages readers to digest the post. As long as the content that comes after matches the title, it’s a win.

But, if after you are done with a blog post, you feel like you need a “clickbait-y” title to captivate people, your content probably sucks.

Here are some tips to avoiding the dreaded clickbait:

      • Compose the title after you are done writing the post content. All you need is a topic to write the piece. Once you are done, create a compelling title that matches your content.

 

          •  Compel, don’t trick. Compelling titles are awesome and you should create them. It gets problematic when the title skews facts or hedges toward misleading. Marketers think that the more outrageous the title, the more clicks. Well, they are right. They will get massive amount of clicks, but they will damage their brand when the content does not meet the title’s expectations. It’s a new day. If you are not putting your heart and soul into your content, you will never be able to compete with the brands that are.

 

            • Write to your friend. Imagine that you are writing this post to only your most cherished friend. You want him/her to learn more about the topic. If you keep this person in your mind, you will avoid the clickbait trap because your intentions will be in the right place.

The bottom line is that incredible content takes time, research and empathy to create. There are no shortcuts, not even with the most tantalizing clickbait title.

Incredible content takes time, research and empathy to create. Click To Tweet

If your content kicks ass, you don’t need clickbait. Chuck the shock value. Your brand will be better for it.

Jenna

Owner at Lady Content
Jenna is the owner of Lady Content, a unique content creation company. Lady Content services B2B companies around the world, ensuring their online presence exceeds their company goals and positively impacts the audiences they serve.
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Skype: jenna.scaglione
Website: http://ladycontent.com
Email: jenna@ladycontent.com